Link building vs attracting backlinks naturally (SEO)

 I'm not going to lie, I'm really into SEO and link-building. It's fun to do, although it takes a lot of work and time.

The natural way to do SEO

And it definitely has great results if you do it right. But is it better to attract links naturally by just making content?

Well yes...but the thing is, you can build links, in the beginning, to build your rankings and get your content seen.

Just create content

And then after you have some momentum, you should focus more on creating content, because the links will be coming in naturally at that point.

And natural links are the best for rankings because the anchor text profile is completely natural and Google loves that.

Natural link profile

That's the trickiest part about link building is trying to make your anchor text profile look natural. If you get that wrong, you could lose your rankings. 

But what I've found is that your anchor text profile tends to "even out" over time…when you start attracting links naturally. 

So link building is great, but it's always best if you can attract links organically. That is the way of "white hat" SEO. Creating great content and just letting people link to you as they choose. You can't lose when you follow this method.